Pastel Partners with WXY and BlockBeats to Grow Asian Presence

2 min readMay 24, 2021


We are pleased to announce our new partnerships with two of the leading marketing firms in China — WXY and BlockBeats. We are very excited to begin work on introducing Pastel to China’s massive crypto/blockchain audience through the expertise and limitless capabilities of these two firms.

The Asian market offers unprecedented levels of opportunity for user acquisition across creators, collectors, and builders (third-party platforms) and provides access to a multitude of companies in the crypto/blockchain ecosystem with serious partnership potential. Additionally, with the help of WXY and BlockBeats, Pastel can further its vision of empowering creators all over the world by democratizing access to create and trade rare NFTs to fans and collectors anywhere globally.

About WXY and BlockBeats

WXY is one of the preeminent crypto-/blockchain-focused marketing firms in Asia with offices in Beijing, Shanghai, Singapore, and Toronto. With 80+ clients and directly supporting 200+ crypto projects, including Tron, Huobi, Coinsuper, Hedera Hashgraph, and Cardstack, they offer Pastel access to various communities and media outlets in addition to their comprehensive and effective branding and media strategy.

BlockBeats is a leading Chinese media platform, research institution, and news brand covering blockchain, crypto, and emerging fintech through its website/app and social media channels, podcasts, videos, research, and online/offline events. It is based in Beijing and has 400,000+ readers and subscribers worldwide. With 200+ projects for clients like Bancor, Solana, Chainlink, and Cardano, they are well-positioned and have the capabilities to inject Pastel into the Chinese market and grow its follower base.

About Pastel

Pastel is the world’s first fully dedicated, decentralized NFT platform allowing users to register, store, and trade ‘provably rare’ assets. The platform gives creators a way to securely connect with fans and sell unique, limited edition digital assets –without the high fees or storage constraints of other crypto projects. Pastel also allows for the development of third-party applications to sit on top of the Network, enabling developers to enjoy the scalable registration features, storage processes, and security of the broader network. By leveraging a purpose-built native blockchain, Pastel deploys a number of key features such as a deep-learning based duplicate detection system to ensure proven authenticity.

The network is a fork from Z-cash, running the Proof-of-Work (PoW) algorithm Equihash and also supports Supernodes, which provide computational resources to the network to support asset registration, distribution, and permanent storage. Pastel is managed by world-class developers, cryptographers, and technologists, supported alongside an experienced and extensive network of marketers, influencers, and third-party agencies. Pastel is backed by key stakeholders including Innovating Capital, a prominent venture fund.

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Next-gen NFT focused blockchain. Certifiable authenticity. Permanent storage. Negligible fees. Build, secure, and scale your Web3 ecosystem with Pastel.